Archive for the ‘Sponsorship’ Category

Sponsorship 101 ? Knowing the Basics

Marketing strategies have, over the years, evolved into an arena of different tactical methods in promoting products that range from people to things. One such method, which has been growing at a rapid speed, is sponsorship.

Although it?s still in what we may consider in its ?infancy stage?, numerous companies have adapted the use of sponsorship as one of their major promotional tools. But what exactly is this tool?

Below are the basics of this marketing strategy ? a run down of what sponsorship is and what it encompasses.

The low-down of sponsorship

Basically, sponsorship is a business connection or relationship between two parties, wherein one provides support for the other. These parties may be an individual person, a group of people, or a whole organization. Applicable terms to designate the nature of each party may be termed as sponsor and sponsee or rights holder.

The word ?sponsor? simply indicates a person or organization willing to represent and vouch for a certain thing, individual, or group. Relatively, ?to sponsor? would mean to give support. The sponsor?s support may be through providing funds, products, or services to the ?sponsee?.

The ?sponsee?s? role, on the other hand, creates itself as the representative of the sponsor. Their main duty is to promote the name of the sponsor, be it a large company or individual. Their exposure would usually be through advertising and media avenues, and in turn promote the sponsor?s name and the product or service they provide.

This business relationship that is created is a partnership between the two parties and is naturally aimed to be in the long-term. The longer the business relationship lasts, the greater the benefits and value that can be acquired by both sponsor and ?sponsee?.

Kinds of sponsorship

The information about Sponsorship presented here will do one of two things: either it will reinforce what you know about Sponsorship or it will teach you something new. Both are good outcomes.

Marketing extensively spans throughout every business venture; and because of this there are many kinds of sponsorships available to individuals and organizations. The following sponsorships below are business areas that popularly make use of sponsorships in their promotional strategies.

Educational Sponsorship

Sponsorship in education can take on several types of support by a third-party individual or organization that wishes to partner with an educational institution. The forms of sponsorship in education can be through supporting a student?s stay within the school; providing books and educational materials for students; sponsoring for uniforms, equipment and the like; and so on.

Sports Sponsorship

Sports sponsorship may be considered as one of the most popular and media-covered kind of sponsorship, in which it allows large companies or corporations to support athletes or a sport organization through a variety of services. These services include sponsoring major events and/or games, providing athletes with necessary equipment, gears, nutritional needs, etc. All these bear the sponsor?s name, which in turn benefits them by letting their ?sponsees? advertise for them by wearing or using their name.

Arts Sponsorship

Sponsorship in the arts may not be as well known or media-covered to that of sports sponsorship, but rather attract a specific type of attention. Sponsoring for art events are for organizations that hold a certain image or brand. These are often upheld for brand exclusivity and/or luxury, independent of popularity ratings.

Television and Radio Sponsorship

An organization or individuals funding for television and radio programs is making use of media as their avenue for being known or recognized. Sponsorship of this kind reaches a lot of potential consumers, clients, and even ?sponsees? to cater to the sponsor?s services or products.

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No Idea What Corporate Sponsorship Is?

The following paragraphs summarize the work of Sponsorship experts who are completely familiar with all the aspects of Sponsorship. Heed their advice to avoid any Sponsorship surprises.

Here?s the Chance to Find Out

In the fast changing times, where one day you?re ahead of your business, and the next you?re struggling to make ends meet, the key to knowing how to stay on top of things is of the utmost importance. You?ve heard of partnerships, mergers, business benefactors and the like, but do you really know what they are, and which will be a good add-on to your business?

Having know-how on things will always be to your advantage. Getting on top will require ample amount of information and use of tools that are essential to product/service circulation. One marketing tool that has been around for a long time, but only recognized just recently over the years is corporate sponsorship.

A Tool for Endorsement

Endorsements are a type of support that is considered to be a very powerful way to get ahead of the business world, and one of the best way to utilize this support is through corporate sponsorship. This form of sponsorship is a two-way relationship between two business institutions where the schema has one who gives money (financial backing), and the other advertises the name.

Whether in a large or small-scale dealing, corporate sponsorship helps business names and their particular product or service to be exposed. Good examples are the advertising of sports labels through endorsing athletes to use the label?s products.

Brands such Nike, Adidas, and Fila partner with either a star athlete or team, giving them products to use which will in turn expose the brand name to the public when commercials are aired or when there are games broadcasted on television and the internet.

If you find yourself confused by what you’ve read to this point, don’t despair. Everything should be crystal clear by the time you finish.

The role of corporate sponsorships in events

Typically, most corporate sponsorships are tied to a specific event. These events are diverse and may include trade shows, marathons, basketball games, academic competitions, tournaments, etc.; and all of which offer big opportunities for corporate sponsoring.

Corporate sponsoring does not only include financial or product backing on the sponsee, but entails a few other things that should be considered. One is the relevance of the sponsor and sponsee ? whether or not a potential partnership is good for both parties.

A potential sponsor should have a corporate culture that is like that of the event. Mismatching events with sponsors will only confuse the public and often not a good image result between either of the two parties. For example, you can?t have an Animal Welfare organization support an event that promotes the use of fur. To do that would be contradicting, financially wasteful, and overall a ?suicide? on both the organization and the event.

Going for corporate sponsorship

Most business organizations consider and apply corporate sponsorship due to sole fact that it exposes their business name and purpose. This exposure is considered to be far reaching compared to other forms of advertising and the percentage of cost is usually smaller to those of other tool use.

When a sponsor and sponsee are the right match and deal under the right circumstances, the overall result will always benefit both parties. Both will be given good exposure, and the name that is advertised will be broadcast far and wide in every aspect.

Having corporate sponsorship also emphasizes that a certain individual or organization is serious in its dealings and is committed to its chosen field. The fact that a business went for sponsorship makes it know that it wants to excel and be known to the public so that it can propagate in the best way possible.

Don’t limit yourself by refusing to learn the details about Sponsorship. The more you know, the easier it will be to focus on what’s important.

About the Author
By Anders Eriksson, now offering the host then profit baby plan for only $1 over at Host Then Profit

So You Want a Corporate Sponsorship – Here?s How

Let?s say you?re a budding athlete, with top ranking and stats as a tennis player. You have what it takes to become a world-class sports player in your field but have limited amount in terms of funds. The answer, as most would suggest, is to get a corporate sponsorship.

As sports are one of the major kinds of areas that corporations use as a market for brand exposure, you?d think that sponsorship would be a cinch. The case is that its not. Obtaining a corporate sponsorship is not as easy as 1, 2, and 3. Reaching your dreams as a world-class tennis player, aside from the skill and talent, also needs a little tinkering in ?selling yourself?.

Get noticed

How exactly can you put your skills and talents ?out there? in the market for potential sponsors? Below are the ways:

The right kind of resume

As with every type of job, building a resume is an important part in getting employers to notice you. This is the same with corporate sponsors and the type of athlete they are looking for. The amount of hard work, training, way of playing will be the pinnacle points that sponsors will look for. The ?package? in which you come in is very important and the only way to be considered is that if your ?accomplishments? are worthy of review and consideration.

Depend on yourself to do your ?advertising?

Nothing comes easy, and this includes wanting a sponsorship. You have to earn what you want, and having to be your own agent is a crucial step. Depending on someone else to do your ?contacting? will not result in the way you want to be exposed and seen.

How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.

Get in touch with companies; write sponsorship letters; invite them to see you play ? those are what you should do to get their attention. When a company sees the dedication and amount of perseverance one takes in wanting a sponsorship, it won?t be long before they offer it you themselves.

It is in this area that you will learn how to face rejection and deal with issues that address your ability as an athlete. Don?t forget to always be positive in all dealings. Starting out is always the hard part, and once this obstacle is overcome, everything else will be a breeze at doing.

Act as your ambassador

Let?s say you?ve landed a small sponsorship and received a small amount of support. This is good as that sponsorship often starts small. It is important to remember that ?keeping an A is harder than earning an A? ? which also applies to sponsorship.

Always keep in touch with your sponsor, letting them in on updates regarding your training and athletic status is very good. Through this practice, doors of bigger sponsorship opportunities will open because the closer you bring yourself to your sponsors, the bigger the chance for more lucrative support.

Always challenge yourself

It is not only through contact and appeal that makes sponsor continue and offer support and backup. It is also through your performance as an athlete that ultimately will bring in the ?big bucks?. Always upping your game to become better and eventually number one is an important aspect in all sponsorships.

The need to be on top, and the need to be ambitious gears one into availing all the support since sponsoring someone with that kind of attitude, talent and skills is a perfect equation of give-and-take between sponsors and sponsees.

That’s the latest from the Sponsorship authorities. Once you’re familiar with these ideas, you’ll be ready to move to the next level.

About the Author
In entertainment news, find Taylor Swift Tickets now for the 2013 Taylor Swift RED Tour. See Taylor Swift Live as she performs new songs off her RED album and a lot of her other great hits!
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How Sponsorship Topples Over Advertising

If you’re seriously interested in knowing about Sponsorship, you need to think beyond the basics. This informative article takes a closer look at things you need to know about Sponsorship.

There isn?t a great issue over which fairs better between sponsorship and advertising. Both are marketing tools that strategically apply to different situation. There are however usual times when a business is faced with choosing between both tools. These times usually are a point of exposure as to which tool can give more and help increase a brand?s visibility. This arena is where sponsorship takes over.

What sponsorship accomplishes better than advertising is in the establishment of qualitative attributes. These attributes include brand image towards consumers, generating awareness, and consumer?s choice of such brand. On these attributes, sponsorship has more lead on enhancing them, which advertising falls short of.

Sponsorship?s winning features

With sponsorship, as compared to advertising, the following feature it builds includes the following:

? credibility ? refers to the integrity that sponsorship builds

? exclusivity ? the form of differentiation that sets clients into high status

? image enhancement

Those of you not familiar with the latest on Sponsorship now have at least a basic understanding. But there’s more to come.

? relevance to lifestyle

? prestige that it offers

There are other points that make sponsorship a winner; and these are also quantitative benefits that are not available through advertising. The first of which is having a live audience for product and brand circulation. Sponsorship provides opportunities for on-site sales and sampling, customer feedback, surveying, sales-force interaction and product testing ? all of which involve the participation of an audience. Through live product presentations, the exposure is greater and the promotion of brand and product names is at a rapid pace.

When we compare sponsorship and advertising, one mode to look into is how interaction is done. With advertising, interaction is one-way and generally a monologue. On the other hand, sponsorship is more like a dialogue where the opportunity of a company to have live exchange with its target customers is highly practiced.

As with interaction, product sampling is another plus to sponsorship. Events that are sponsored allow people to have on site trials on products. This way, awareness of a certain brand name or service is heightened. Examples on-site trials include food sampling, test driving, official clothes worn in the event, etc.

With sponsorship, an organization?s name becomes associated into a sponsored event?s actions unlike that of advertising. This means that sponsorship is able to surpass the medium of media and place itself in the environment where everyone can see it, For example, when sponsorship is incorporated in movies; the audience has no escape in seeing the brand or logo being promoted because it is part of the film. They can?t just eliminate a scene like changing a channel on TV; they have to sit through the film and take in everything that comes with it.

Lastly, sponsorship provides entertainment to its client. How? This is done through the events that are sponsored. When the word ?event? comes to mind, it is always a happening that does not come everyday. It is a break from the everyday routine that clients have. With advertising, nothing is disrupted from normal life. Everyone is accustomed to see bill boards, ad placements and commercials.

With sponsored events, the setting is different and the aim is to provide an avenue for people to interact with the business through a social activity. Events also make great places to have informal sales and networking; and with the chosen venue, which is most often a hospitable one, the event becomes desirable and unique to lounge in.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO

A Pursuit on Personal Sponsorship

The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise your understanding if necessary.

Let?s say you?re seeking for sponsorship but have no idea where to begin. This guide helps in what to consider when planning on a sponsorship package that is worthy of attention from any sponsor prospects that you might have.

Proceeding with sponsorship

It is an integral part before undertaking any major project, to do the necessary research that is associated with your cause. This also applies when seeking sponsorship. It is important for you to be aware on key items in the world of sponsorship. It takes a lot of hard work, time and energy in creating a worthy sponsorship package; but in the long-term will most benefit you.

The things that need you to be aware of so that you are fully equipped with sponsorship information are the following:

Sponsorship benefits

Knowing this will let you become aware of the necessary results that should come from when a sponsor and sponsee partnership is established. This way, you?ll know what you?re getting yourself into, whether the sponsorship fits best with your needs and will in turn be beneficial to the other party.

Sponsorship can benefit you in many ways; and one of the most visible advantages is being able to secure much-needed monetary donations or funds to help support you in your cause, be it traveling, training or through equipment. In personal sponsorship there are two forms:

? Project-based ? you are given sponsorship to attend or facilitate on a specific event or cause

How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.

? Given in trust ? a harder to obtain form where funds are given to you and used in a more discretionary way

Aside from monetary funding, other benefits include products and/or services, and fundraising support. The former is usually through providing you with products and/or services needed to operate on for an event or cause. The latter offers more of a partnership where support is garnered through commercial involvement and in turn attracts the sponsor?s existing customers to take notice of you and your event or cause.

Reasons why people (individuals) and companies sponsor

Know the guidelines for which sponsorships are obtained from either an individual or company is a crucial step. The reason behind this is that by knowing the points for which sponsors give out support will help you target them with attention-grabbing details that will spark their interest.

For example, athletes get sponsored because they possess characteristics that sparked the sponsor?s interest. This may be through the athlete?s vitality, history in playing and other impressive sports stats.

By knowing these, you then can prepare for targeting a sponsor. It is also important to take into account not only what a sponsor is looking for but also the assets which you possess. Evaluation of your assets either as an athlete, student candidate, or event manager will help you realize your market value and see whether you are ready and equipped to be marketed as a sponsee.

Of course, these terms may seem like you are treated as an object. This should not be any hindrance or discouragement in getting sponsored. It is important for you to understand that with sponsorship, business is the nature of the deal.

When a sponsor-sponsee partnership is established, it means that such a relationship has been created to bring in profits to both parties and provide the necessary exposure to each.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO

Why Small Businesses Should Consider Corporate Sponsorship

It is plain to see that small business organizations outnumber that of big-time corporations. The span of small business ventures are is very wide and most often have few means of marketing due to financial constraints.

Whether the business is that of a pet shop, a small grocer, or a bookstore, there is still advertising involved. Believe it or not, the tool that can be included in such advertising is corporate sponsorship. It doesn?t necessarily mean that this kind of sponsorship is only made for big businesses ? if that were the case, then sponsoring wouldn?t be overall effective.

It is essential to understand that capital is not the base consideration for exposure. There are many attainable opportunities in the market for small business ventures, and corporate sponsorship can prove to be a profitable investment for such.

Small business can benefit from corporate sponsorship; and below are just some of the gains that can be acquired.

What small businesses can benefit

Business visibility

As with all businesses, being known is the forefront of advertising?s use. If a business is highly visible is a steep climb, but finding means for positive visibility is even more difficult. Small businesses, due to its size, tend to become wallflowers as opposed to those big businesses and their flashy lights. With corporate sponsorship, positive visibility is easier achieved, giving a small business the opportunity to put them in the right kind of sight.

This is only possible when the right match of between a sponsor and a business is made. A small business should align itself with a sponsor that has similar culture and ethics. If the partnership is mismatched, however, the small business can suffer greatly. So it is very important as well to consider the market trends when looking out for the right kind of corporate sponsor.

Cost-efficient advertising

Advertising is usually a big bite out of spending that is made in business big and small. It is a downside but more so for small enterprises since their funds are not that vast. Corporate sponsorship is then the tool to help in alleviating such costly means of exposure.

It’s really a good idea to probe a little deeper into the subject of Sponsorship. What you learn may give you the confidence you need to venture into new areas.

Businesses that are small have a chance to be exposed little by little through corporate sponsorship. It is through this sponsoring that a business is given more options on advertising cost. An example of a good and inexpensive way of exposure is through conventions.

Corporations often sponsor conventions that give small business the opportunity to showcase their products and/or services. Bake fairs, often sponsored by big-named food brands, allows people to sell their baked goods and give them the publicity they need to be known.

High status attainment

Partnering with a big time company, however small a business is will eventually attain itself a VIP status. Aligning with an organization that attracts or has many patrons will catapult a small business into the big-time scene as well.

This analogy is akin to the thought that sticking with big names will allow others to remember you. This is most often true, and a business that affiliates itself with a productive sponsorship will experience such an effect.

Increase in profit

With popularity comes the gain that every business aims for. The more people know about a certain product or service, the more sales that business will generate. This is the reason why brand exposure is necessary ? so that sales will be high.

Being sponsored by a corporation allows a small business has access and visibility to a vast number of potential consumers and clients, which will in turn increase profits. One thing to keep in mind also is that sponsorship will not only be the bases for sales increase, but also the quality of the product and/or service that is acquired by buyers.

Image improvement

In addition to having more exposure to the public and becoming more visible in the market, small business that are corporately sponsored also enhances their image. When a business is backed up by the right kind of sponsor, it only signifies that the product or service being sold is something to take a look at and is worthy of notice.

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In entertainment news, find Taylor Swift Tickets now for the 2013 Taylor Swift RED Tour. See Taylor Swift Live as she performs new songs off her RED album and a lot of her other great hits!
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A Timeline of Sponsorship

Throughout the years, marketing strategies have evolved to suit the needs of both companies and targeted consumers. In the advent of technological advancements, so have the tools for promotion followed to adapt such changes.

Sponsorship is no exception when it comes to progressive changes in marketing. From the simplest giving out of financial support to digital and web advertising, the use of sponsorship as a marketing tool has spanned through the changing times.

A history of sponsorship is presented below, based on eras of different applications of marketing and advertising tactics.

Eras of sponsorship styles

Arts Patronage in 1600

The earliest form of sponsorship was seen in the support given to actors in the 1600s wherein the arts, particularly the theatre, were the avenue for sponsorship. During this era, to be sponsored meant that the upper crust of society maintained the funding of the plays.

This is very prominent in the European places, where the aristocratic society, such as the Queen, favoured chosen plays and offered their approval as support. Such support gave a ?go signal? for other people to patronize the play and further help theatre groups through funding the writers involved and the needed props that were to be used in the acts.

The beginning of advertising in 1631

Within the same decade, advertising through sponsorship had begun. The main benefit that sponsorship offered was exposure to the public. This benefit helped form the basis of exposing services and/or products in modern-day advertising.

It was through newspaper sponsorship in 1631 that classified advertisements were run by a French company. This company sponsored the ads in their newspaper to disseminate throughout the community the products/services of a particular organization.

The early pioneers of 1910 through 1970

In 1924, the first sponsored radio program ? The Eveready Hours ? was created. This paved the way for today?s television and radio show sponsorships that overall make use of media to circulate products/services to the public.

Those of you not familiar with the latest on Sponsorship now have at least a basic understanding. But there’s more to come.

Other important points within 1910-1970 that are relevantly important to today?s sponsorship practices are the following: The first industries that foreran sponsorship were sports including golf, motor sports, and tennis. The popular brands Bosch and Firestone started sponsorship Indianapolis 500, a racing event.

Development era 1970-1984

Corporate sponsorship began during this era; and unlike its positive acceptance in modern-day, it was not immediately accepted by the event managers then. Corporations started patronizing the forerunners of sponsorship ? golf, tennis, and motor sports.

It was during these years that sponsorship meant exposure of the sponsor in television. These broadcasts were often free and thus fully appealed to sponsors; and aside from that, it was also an opportunity for corporate heads to spend time with famous sports players.

Sponsorship continues to rapidly grow in 1983

The explosion of sponsorship happened during this time where a man named Peter Ueberroth paved the way by selling sponsorship for the Olympic Games in Los Angeles that came up to more than 400 million dollars in worth. This single event, coupled along with difficulty of having the government give out proper funding and support, led to the use of sponsorship marketing.

It was during 1983 that a number of companies had an increase of sales in sponsoring, and further influenced a new acceptance of corporate sponsorship in event managers and handlers.


Further development of sponsorship strategies were continuously focused on by companies during the 90?s. With its popularity among businesses, the need for sophistication in sponsor/sponsee relationships was given importance.

Things like measured sales, business to business opportunities, incentive activation and distributions, became part of sponsorship. These, added with sponsor-sponsee relevance, were vital points of consideration.

2000 to present

It is in these years in sponsorship timeline and still continuing that the technological age?s impact on society has been great. This includes marketing strategies and the form of sponsorship individuals and organizations offer in this digital age. Through the Internet, companies can market for proper sponsees and in turn the sponsees can look for the exact kind of sponsorship they need.

Is there really any information about Sponsorship that is nonessential? We all see things from different angles, so something relatively insignificant to one may be crucial to another.

About the Author
By Anders Eriksson, now offering the host then profit baby plan for only $1 over at Host Then Profit

The Low-Down on Animal Sponsorship

This interesting article addresses some of the key issues regarding Sponsorship. A careful reading of this material could make a big difference in how you think about Sponsorship.

Sponsorship can be applied in many avenues, from businesses big and small to helping out a community and even through supporting an animal. Animal sponsorship is not at all new these days, but is slowly gaining more notice that before. With all the talk and concern about our environment, it is no surprise that animal preservation is part of it.

Animal sponsorship can either be for those of domesticated or wild animals. All in all, the same concept on sponsorship is applied and that is helping the living conditions of the sponsee. Domesticated animals include pets, while those of the wild are most often found in zoos or wildlife sanctuaries.

The process in animal sponsorship is basically that same to that of child sponsorship. The only difference is that the sponsee cannot be monitored through the usual programs that are applied to human communities.

Sponsoring an animal still includes three parties ? sponsor, organization, sponsee. The sponsor donates funds to the organization responsible for helping out animals, and in turn uses the funds for the well-being of the sponsee, which is either through medical or survival needs.

Benefits does not only apply to the animal

As with every partnership, the benefits of sponsorship have an impact on the sponsor and the involved organization as well. For the sponsors, the reward for saving a life is usually enough, and most often is the motivation in helping the animal in the first place.

You can see that there’s practical value in learning more about Sponsorship. Can you think of ways to apply what’s been covered so far?

In more of a broken-down reason, sponsors either sponsor pets or wild animals that they feel need help but which the sponsor cannot directly give. For pet sponsoring, a donor usually does this when he/she doesn?t have the time or means to take care of a pet. The desire is there but the resources for care are limited. Animal sponsorship is their alternative for situations such as these.

Wildlife preservation also works this way. Only specialists can take care of untamed animals, and help can only be provided by an outside through financial support. This way the organization that takes the sponsorship is equipped to hand out the ?taking care? part to those who are experts at it.

With most sponsorship, sponsors are usually recognized through giving out certificates that take not of the help they have given. Other organizations also have newsletters that inform the sponsor on any updates on the sponsee.

Moving on towards the organization, the benefits they acquire through animal sponsorship are also immense. The most important and aspired benefit is to build rapport with the public and spreading their ?message? to everyone.

When a sponsor advocates through a chosen organization, that organization gains exposure and will help in advertising itself to other potential donors that may be interested in promoting their cause. With more funds, there is bigger means for helping the animals and the quality is better ensured as with little funding.

Animal sponsorship also creates doors of opportunity for such institutions to ?step up? their game and provide a more intricate system in helping improve the quality of life for the animals involved. Using the funds for better equipment, tracking and medical care would become less important so the quality becomes more on the focus.

The potential for bigger funding is also made possible and ultimately results in a three-way return of investment for all parties.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO

Even Alcoholics Need Sponsors

The following article covers a topic that has recently moved to center stage–at least it seems that way. If you’ve been thinking you need to know more about it, here’s your opportunity.

When the term ?sponsorship? is used, what comes to mind is typically a business relationship and representation between a sponsor and a chosen event or business. This is a common conception associated with business and marketing terms since it?s used as a popular promotional tool.

Sponsorship, however, should be understood as a widespread concept; where the root meaning of ?support? and ?help? is the core of it. This type of sponsorship is found in discrete and protective programs – one of which includes the support of recovering alcoholics.

Yes, even victims of destructive addictions need sponsors. This form of support is not the same as with marketing where ?exposure? is the goal. The aim for sponsoring alcoholics is to provide the necessary means for recovery and a return to normal life.

AA ? Alcoholics Anonymous

A widespread organization, where the term sponsor and sponsorship is practiced, is Alcoholics Anonymous or simply AA. AA is a meeting society that is informal in nature, with the goal of helping alcoholics achieve sobriety. A twelve-step program devised early on is used as the guidelines for which recovering alcoholics follow.

Historically, AA began with practicing sponsorship. This sponsorship entailed an alcoholic sharing his experience, hope and strength with a fellow alcoholic. This was overtime formalized and developed as a great tool in achieving permanent sobriety among alcoholics.

Each member of AA is eligible in becoming a sponsor. As a sponsor, they are given an opportunity to help other new members who wish to ?sober up?. This type of sponsorship is in no way financially-based; rather it is regarded as a type of personal support-system in recovery.

Sponsors are regarded as a teacher, friend, tutor, older brother or sister, and experienced guide to the sponsees. Basically, a sponsor in the AA program is someone who has also gone through the twelve-step recovery guide. This way, a sponsee is able to relate with his/her sponsor by leading them through a mutual sharing of experiences and stories.

What to look for in a sponsor

I trust that what you’ve read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

For a recovering alcoholic, matching up with a sponsor is like choosing a best friend. Sponsees are given free reign on deciding who their sponsor should be, and this is often a good process for them. Looking for the best sponsor, however, is not as easy as it seems. The qualifications may differ from each available sponsor, leaving sponsees sometimes confused.

A solution to choosing sponsors is through temporary sponsors. This member type provides an easier transition for a sponsee before he/she finds the right sponsor ? this is done by providing the necessary information every recovering alcoholic should know. Temporary sponsors also serve as a temporary guide in answering any clarifications or questions a sponsee may have regarding his or her situation and progress as an AA member.

As a suggestive guide, the factors to look for when deciding on a sponsor are the following:

? The potential sponsor should be able to relate with the sponsee

? He/she has had more time in recovery than the sponsee

? He/she is available for personal meetings, phone conversations and group discussions

? Lives by the guidelines of the twelve-step program

? Can be a friend and also a firm guide to the sponsee

? Can emphasize the spiritual aspects of the program

? He/she can ?walk the talk? in all affairs

Don’t limit yourself by refusing to learn the details about Sponsorship. The more you know, the easier it will be to focus on what’s important.

About the Author
In entertainment news, find Taylor Swift Tickets now for the 2013 Taylor Swift RED Tour. See Taylor Swift Live as she performs new songs off her RED album and a lot of her other great hits!
By Taylor Swift Tickets, feel free to visit our Taylor Swift Tickets site: Taylor Swift Tickets

A Sure Hit Sponsorship Proposal

The company you work for is planning to have a major event, and you?re in the marketing group, assigned with the specific tasks of finding suitable sponsors for your event. It seems like a cinch ? find potential sponsors; call them up; give a sales pitch; and you?re done. Problem is? each company you called asked you for a sponsorship proposal. You sit there, brainstorming on a plan but have no idea how it should look like.

The good thing about this is that you?re not alone. A number of people and organizations may have heard of sponsorship but never thought of the process involved in acquiring a sponsor. The reason for such is that sponsorship ? although now being adapted by numerous companies ? has no specific document specification.

The good thing is that like every other proposal plan, a similar format can be used in proposing sponsorships. There is no perfect proposal layout, but the format below targets the two main targets that every sponsorship proposal should aim at ? avoiding rejection and securing a meeting with potential sponsors.

What your sponsorship proposal should have

Before writing your proposal plan, key points such as the type and number of sponsors should be established. These points are important considerations since they will be part of your ?physical pitch? in order to lure your potential sponsors

Executive Summary

The executive summary should be located at the beginning of the sponsorship proposal. This will provide your target sponsor a brief but informative description about the event your organization will be holding. The opportunities, benefits and gains should be included as well as the deadline for the sponsor?s decision and their investment. Keep this summary simple and easy to understand.


Like every introduction, provide the necessary information your sponsor/s would want to know. This includes details about your organization and the upcoming event. Basically provide a background that will let the sponsor know the nature of the organization; the reason for holding a major event; any relevant and important that help in garnering a positive response from sponsor prospects.

Event/Affair Description

In the introduction, though the event is mentioned, it is not broken down detail by detail. It is rather in this section of your sponsorship proposal that you give a comprehensive insight to every detail the upcoming event has. Such points may include the day, date and time; the venue of the event; target market or patrons; what should be achieved in the event and the reason behind each.

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Any information about similar and/or past events that the organization has had can be included. This provides the sponsor prospects to see the pattern of how the events went and if it would be ideal for them to support it.

Sponsorship Investment

Simply put, this area of the proposal is a break down of what you want your sponsor to support. This is your organization?s request for the sponsor?s resources which may be their service, cash, prizes, product/s, promotions/advertising, or expertise. It is vital to include a price in this part.

Taking account of the actual and realistic costs will give the sponsor the idea that your organization is ready to make such a commitment. Also make sure that the benefits you propose to offer the sponsor prospect/s corresponds to the amount or level of support your organization is asking from them.

Sponsor Gains/Benefits

This part of the sponsorship plan should be an outline of all benefits and opportunities that the sponsor/s will gain from supporting the event. Benefits specified should involve tangible and intangible gains.

Quantifying the benefits is also encouraged to give the sponsor/s a bracket of measurement that they can refer to when considering their decision.

Sponsor Decision Deadline

Usually, a proposal for sponsorship should not exceed two weeks. A deadline with a mean amount of ten days lets the sponsor prospect/s see that your organization is willing to wait a span of time that is reasonable for sponsor consideration. At the same time, it is also a message that sends out a time constraint so that the prospects can give it the proper attention.

This area should be clearly stated so that a timeline can be established. Also so that other scheduled activities, such as setting up a meeting and further presentation, can be followed through on time.


As with every proposal, this part should be a page of reference or sources that were used in stating facts and statistics that support the proposal. This area also includes relevant tables, charts, budget lists, background sources and the like that should help in the enhancement of the sponsorship proposal.

I hope that reading the above information was both enjoyable and educational for you. Your learning process should be ongoing–the more you understand about any subject, the more you will be able to share with others.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO